01 · Cultural Shifts
McDonald’s tests high-protein, smaller menu items for GLP-1 users
1 min readAbout 84% of US households with a GLP-1 user still visit McDonald’s. The chain wants to give them something smaller to order.
McDonald’s is testing meals for customers on weight-loss medicines and for anyone chasing more protein. Egg bites at breakfast, a burger served as a bowl, crispy chicken over lettuce and a grilled chicken snack wrap were all shown to investors.
About 84 percent of US households with a GLP-1 user visit the chain, the company said, and many now order a Happy Meal, a Filet-O-Fish or McNuggets. What they order has shrunk: fewer combo meals, fewer sodas, smaller plates.
Grilled chicken, cut from the menu in 2020, is the item protein seekers most ask to bring back. None of it has a launch date; the company is still adjusting the recipes.
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